Tilted Chair

Brand Guide

We help brands find their heart & soul.

We’re strategic thinkers and bold creators who shape brands with heart & soul—helping passionate companies come to life by tapping into their truest selves. Because when authenticity leads, connection follows.

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Primary Logo

The full primary logo lock-up should be on all official collateral when space allows. Set it primarily in our primary brand colors (blue, brown, and cream), but you may use secondary colorways in key graphics. Only set it in the following approved colorways – do not use more than one color in the logo at a time. The Black and White colorways are only to be used on brand partnership collateral when required by brand partners. DHR brand colorways are to be used on all DHR branded items.

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Logo Black

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Logo White

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Icon Black

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Icon White

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Icon BG Black

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Icon BG White

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our logo

Usage

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Safe Space

When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to 10% the width of the logo.

*Of course, there are exceptions: subtle patterns or textures overlapping at 20% opacity or less are acceptable.

Please Don't

To maintain consistency in logo variations across all platforms, avoid the following:

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Use unapproved color combinations or colors

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Distort the logo and elements

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Place on backgrounds that make elements hard to read

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Use alt fonts

TC in

Color

Primary Colors

Below are our Primary Colors. They are to be used for the majority of logo iterations and background and copy colors for web and collateral. 

  • Black

  • Hex #121516
  • RGB
  • CMYK

  • White

  • Hex #FFFFFF
  • RGB
  • CMYK

Secondary Colors

Our Secondary Colors are used to highlight key sections and information in decks and emphasize case study personalities. Strategically mix and match colors to keep things fresh.

*Limit use of Rorange as a background color

  • Olive

  • Hex #5B6A00
  • RGB
  • CMYK

  • Deep Teal

  • Hex #013F37
  • RGB
  • CMYK

  • Blue

  • Hex #21279B
  • RGB
  • CMYK

  • Red

  • Hex #A72F0A
  • RGB
  • CMYK

  • Yellow

  • Hex #E4F677
  • RGB
  • CMYK

  • Bright Green

  • Hex #2AD382
  • RGB
  • CMYK

  • Lilac

  • Hex #AAB0FF
  • RGB
  • CMYK

  • Pink

  • Hex #FFC4E3
  • RGB
  • CMYK

  • Rorange

  • Hex #E95A2D
  • RGB
  • CMYK

typography

Our Font Families

Eyebrow/Subheadings - Libre Franklin Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1234567890!@#$%^&
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Headings - PP Editorial Old Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@#$%^&

Purchase License →
Accent - PP Editorial Old Light Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@#$%^&

Purchase License →
Body - Libre Franklin Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&

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Depth Through

Design Elements

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Team Headshots

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Archetype Wheel

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Film Grain

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Mockups

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Design in Action

Play & Push Boundaries

Creativity Wins

Everyone at TC has a different design style, and our people are our superpower. They allow us to connect with a variety of clients across a spectrum of industries, and everyone brings something unique to the table. The goal is express our differences. The differences in our client work, personalities, and strengths.

You have the essential tools to keep things in the same family: logo, type, & color. Now, use them to create something new that celebrates our clients and creativity. If you get stuck, reference our inspo board and consult a friend.

Let's make advertising history.

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